
Has something like this ever happened to you?
- Someone said or did something you strongly disagreed with, but you stayed quiet — and then felt guilty for not speaking up.
- You set goals you genuinely cared about, and then failed to meet them.
- You’re so busy pleasing other people that you don’t get to focus on what matters to you — and then you feel resentful.
- You suppress what you actually want to do because it’s not “practical” or because you have so many things you “have to do.”
- You’ve built a career that looks good on paper but feels increasingly hollow.
If something in your life keeps feeling off or not quite right, the likely reason isn’t that you’re failing. It’s that your daily life isn’t aligned with your values in life — the core principles that should be guiding how you spend your time, energy, and attention.
This article is a clinical guide to identifying your core values, written by a registered psychotherapist with seventeen years of experience helping people make sense of why their life feels misaligned even when it looks fine on the outside.
What Are Values in Life?
Values in life are the fundamental beliefs and principles that guide your decisions, behaviour, and sense of meaning. They are not goals or preferences — they are the deeper commitments that determine whether your life feels aligned or hollow.
Your values are not what you want to achieve. They are what you want to stand for. Goals get completed and disappear. Values are ongoing — they shape how you live, every day, regardless of what you’ve accomplished.
For example: “Get promoted” is a goal. “Contribute to work that matters to me” is a value. The promotion can come and go. The value stays.
When you live in alignment with your core values, life feels meaningful and coherent — even when it’s hard. When you live out of sync with your values, life often feels off in a way you can’t quite name, even when everything is going well on the surface.
Why Values in Life Matter More Than Most People Realize
Many of the most painful states I see in clinical practice are not caused by failure, lack of achievement, or external circumstance. They are caused by living a life that contradicts what the person actually values.
The cost of values misalignment is real and measurable:
- A persistent sense that something is “off” — even when you can’t identify what.
- Resentment toward people and obligations you said yes to but didn’t really want.
- Decision paralysis because you don’t have an internal compass to navigate by.
- Burnout that doesn’t lift with rest — because the issue isn’t fatigue, it’s misalignment.
- Anxiety and low-grade depression that no productivity hack will resolve.
- A growing gap between who you appear to be and who you actually are.
This is especially common for high-achievers and high-functioning professionals. The very capacity that lets you succeed in a misaligned life is also what makes the misalignment harder to detect. You’re too capable for the misalignment to fully break you — so it just slowly erodes you instead.
Examples of Values in Life: 50+ Core Values, Organized by Category
One of the most common questions I hear in therapy is, “What are values, exactly? Can you give me examples?” The list below is designed to help you start identifying which of these resonate as core to who you are or who you want to be.
You don’t need to claim every value in every category. Most people have 5-10 true core values across multiple categories. The goal is to recognize which ones feel essential to you — not which ones sound impressive.
Relational Values
- Connection — Building meaningful relationships with others
- Loyalty — Being faithful and dependable to those you care about
- Family — Prioritizing relationships with parents, partners, children, siblings
- Friendship — Cultivating deep, enduring friendships
- Belonging — Being part of a community or group that feels like home
- Compassion — Treating others with empathy and care
- Service — Contributing to the wellbeing of others
- Generosity — Giving freely of time, attention, or resources
Achievement & Growth Values
- Excellence — Striving to do work at the highest level
- Mastery — Developing deep skill in something meaningful to you
- Ambition — Pursuing significant goals and aspirations
- Learning — Continually growing your knowledge and understanding
- Curiosity — Approaching life with openness and interest
- Achievement — Accomplishing meaningful goals
- Discipline — Acting with consistency and self-control
- Resilience — Recovering from setbacks and persisting through difficulty
Integrity & Ethical Values
- Honesty — Telling the truth, especially when it’s hard
- Integrity — Acting consistently with your principles
- Fairness — Treating others equitably
- Justice — Standing up for what is right
- Responsibility — Being accountable for your actions
- Authenticity — Being genuine rather than performing
- Courage — Acting despite fear when something matters
- Loyalty — Remaining committed even when it’s costly
Personal Wellbeing Values
- Health — Caring for your physical and mental wellbeing
- Peace — Cultivating an internal sense of calm
- Balance — Maintaining equilibrium across life domains
- Self-respect — Honouring your own worth and limits
- Rest — Allowing yourself genuine recovery
- Joy — Cultivating pleasure and lightness in daily life
- Presence — Being fully engaged with the current moment
- Self-compassion — Treating yourself with the same kindness you’d offer a friend
Creativity & Expression Values
- Creativity — Making, building, expressing
- Beauty — Cultivating or appreciating aesthetic experience
- Self-expression — Communicating your authentic perspective
- Originality — Bringing your unique voice to what you do
- Imagination — Holding possibility and vision
- Play — Engaging life with curiosity and lightness
Freedom & Autonomy Values
- Independence — Making your own choices on your own terms
- Freedom — Having latitude over how you live
- Adventure — Embracing new experiences and risk
- Spontaneity — Following impulse and possibility
- Self-determination — Authoring your own life
- Simplicity — Cultivating clarity through less, not more
Spiritual & Existential Values
- Meaning — Living for something larger than yourself
- Purpose — Aligning your life with a sense of direction
- Faith — Trusting something beyond what you can see
- Spirituality — Engaging the sacred or transcendent
- Gratitude — Recognizing what is good and given
- Wisdom — Pursuing understanding that goes beyond information
- Legacy — Shaping something that outlasts you
For a more comprehensive list, see our full core values list.
How to Identify Your Core Values: A Five-Step Process
Most people, when asked, can’t quickly name their core values. This is not a failure on your part — it reflects the fact that values clarification is rarely taught and usually only emerges through deliberate reflection. The following process is one I use clinically with clients.
Step 1: Pay attention to your emotional reactions
Strong emotional reactions almost always point to underlying values. When you feel angry, frustrated, or deeply moved by something, ask: What value is being honoured or violated here?
If a story about someone speaking truth to power makes you tear up, you likely value courage and integrity. If watching someone help a stranger moves you, you likely value compassion or service. Your emotions are clues your values are leaving.
Step 2: Reflect on these questions honestly
- What would you do if you could have any career or life without worrying about money or practical constraints?
- What kinds of stories inspire you most?
- What kinds of behaviour makes you genuinely angry or upset?
- Think about three people you most admire — what specifically do you appreciate about each of them?
- What are you the proudest of having done in your life so far?
- What do you want people to say about you at your retirement party, your eulogy, or in twenty years?
Write your answers down. Patterns will emerge.
Step 3: Select 10-15 values from a comprehensive list
Using the examples above (or our expanded values list), select 10-15 that resonate most strongly as core to who you are or who you want to be. Don’t overthink it — go with gut response.
Step 4: Group and consolidate
Many of the values you selected will be related. For instance, if you chose community, generosity, and service, these all cluster around contribution to others. Group your initial 10-15 into themes. Each theme is likely pointing to one core value.
Most people end up with 5-7 true core values after consolidation.
Step 5: Test against real decisions
Look back at significant decisions you’ve made in the past five years. Did they reflect the values you just identified? If yes, you’re on the right track. If your stated values consistently fail to show up in your actual choices, the values may be aspirational rather than core — and worth reflecting on further.
The Difference Between Surface Preferences and Core Values
This is the distinction most “values exercises” miss. A surface preference is something you like. A core value is something you would defend even when it costs you.
For example:
- “I like spending time with my family” — preference
- “I will turn down a promotion that requires me to be away from my family more than I’m willing to accept” — value
- “I appreciate honesty” — preference
- “I will tell a hard truth even when staying quiet would be easier” — value
Surface preferences shape mood. Core values shape decisions. If you can’t think of times your values have cost you something, you may be naming preferences, not values.
What Happens When You Live Out of Sync With Your Values
For most people, the cost shows up first as a vague sense of unease — something feels off but it’s hard to say what. Over time, that vagueness solidifies into recognizable patterns:
- You feel conflicted about decisions that should feel clear, because the part of you living the misalignment is fighting the part that knows what you actually value.
- You experience persistent low-grade resentment toward people and obligations you said yes to but didn’t really want.
- You start dreading parts of your week (often Sundays, in anticipation of Monday) without quite knowing why.
- You lose interest in things you used to love because the energy needed to engage with them is being consumed by the misalignment.
- You become someone you don’t fully recognize — and the gap between who you appear to be and who you actually are widens.
For high-functioning professionals, this is often most pronounced. The skills that helped you succeed in a misaligned role also let you suppress the signals that the role isn’t right. You can perform a values-misaligned life for years before something breaks.
When Values Misalignment Becomes Capacity Strain
There’s a specific pattern that shows up in clinical work with senior professionals: a successful career built on values that aren’t quite theirs. They’re competent, well-compensated, externally accomplished — and quietly running on empty because most of their daily effort goes toward a role that doesn’t match what they care about.
This is what I call the compensatory tax — the steady drain of energy that goes into performing a life that doesn’t fit, on top of actually doing the work. It looks like:
- Smiling through meetings that drain you
- Pushing through dread that doesn’t lift on weekends
- Performing enthusiasm for outcomes you don’t actually care about
- Managing other people’s expectations of you while losing track of your own
If that resonates, values clarification alone may not be enough. The gap between your values and your daily life may have grown large enough that it’s costing you measurable capacity.
The Capacity Audit™
A short self-assessment for high-functioning professionals who appear to have it together — and quietly know they’re running closer to the edge than they let on.
Takes about 5 minutes. You’ll receive a personalized result PDF and follow-up writing on capacity and the compensatory tax.
How to Live by Your Core Values (Once You’ve Identified Them)
Identifying your values is the first step. Actually living by them is the harder work. A few practices that genuinely help:
1. Use values as a decision filter
When you face a meaningful decision, ask: Which option moves me closer to my core values, and which moves me away? Even if you can’t fully act on the answer, naming it changes the quality of your awareness.
2. Audit your calendar against your values
Look at how you actually spend your time over the past month. What percentage of your hours went toward each of your stated values? The gap between intention and reality is often striking — and useful information.
3. Notice when you’re acting from autopilot
Most values violations happen on autopilot — saying yes when you meant no, agreeing to something to avoid conflict, defaulting to what’s expected rather than what you value. Slowing down enough to notice the autopilot is half the work.
4. Expect that values will evolve
Your values are not fixed for life. What you valued at 25 may not be what you value at 45. Revisit your core values annually or after significant life transitions. This is normal and healthy, not a sign you got it wrong.
5. Tolerate the discomfort of values-aligned choices
Living by your values often costs you something — a relationship that won’t accept the new boundary, a job that won’t accommodate the change, an identity that needs revision. The discomfort is real. The alternative — continued misalignment — is often more costly long-term.
When to Consider Professional Support for Values Work
Most values exploration can be done on your own with reflection and journaling. However, working with a therapist is often genuinely helpful when:
- You’ve identified your values but can’t seem to act on them despite repeated attempts
- Your values significantly conflict with your current relationships, career, or family expectations
- You’re navigating a major life transition (career change, divorce, loss, retirement) and need help re-orienting
- The gap between your values and your current life is causing depression, anxiety, or persistent unease
- You suspect family-of-origin patterns are making it hard to claim your own values
Therapy provides a place to do this work that journaling alone often cannot. A therapist won’t tell you what to value. They’ll help you see clearly what you already do — and what the gap between values and life is costing you.
Want help identifying and living by your core values?
If you’re trying to make sense of a life that looks good on paper but doesn’t feel right — or you’ve identified your values but can’t seem to act on them — talking it through with a therapist can help untangle what’s actually there.
We offer online counselling for individuals and couples across Canada. Most clients begin within a week.
Frequently Asked Questions About Values in Life
What are values in life?
Values in life are the fundamental beliefs and principles that guide your decisions, behaviour, and sense of meaning. Unlike goals (which can be completed) or preferences (which describe what you like), values are ongoing commitments that shape how you live. Common examples include honesty, family, achievement, creativity, freedom, integrity, and service to others.
What are some examples of core values in life?
Common core values include: connection, integrity, honesty, family, growth, creativity, freedom, justice, service, achievement, authenticity, courage, compassion, learning, wisdom, peace, balance, and meaning. Most people have 5-10 core values across multiple categories (relational, achievement-oriented, ethical, personal wellbeing, creative, freedom-oriented, and existential). The categorized list in the article above provides 50+ examples to help you identify yours.
What is the difference between core values and goals?
Goals are specific outcomes you want to achieve — they have a defined end point. Values are ongoing commitments that guide how you live — they have no end point. “Get promoted to VP” is a goal. “Contribute to work that matters to me” is a value. Goals come and go. Values stay. Living by your values is not about completing them; it’s about consistently honouring them.
What are the most important values in life?
There is no universally “most important” set of values — what matters is which values are most important to you. However, research and clinical observation suggest that people who report living meaningful, fulfilled lives tend to hold a balance of relational values (connection, family, community), personal integrity values (honesty, authenticity, courage), and growth values (learning, contribution, mastery). The specific mix matters less than the alignment between your values and your life.
How do I find my values in life?
Five steps work for most people: (1) pay attention to your emotional reactions, as strong emotions point to underlying values; (2) reflect on questions like “what would I do without practical constraints,” “who do I admire and why,” and “what makes me angry”; (3) select 10-15 values from a comprehensive list that resonate strongly; (4) group similar values into themes — your themes are likely your core values; (5) test against real decisions to see if your stated values actually show up in how you live.
Can values in life change over time?
Yes, and this is normal. What you valued at 25 may not be what you value at 45. Major life transitions (career changes, becoming a parent, loss, illness, retirement) often reveal that some previously-important values matter less, and others that were dormant become central. Revisit your core values annually or after significant transitions. Evolution is healthy; rigidity is not.
What happens if I’m not living according to my values?
Values misalignment typically produces a persistent sense that something is “off” even when life looks fine externally. Common signs include: resentment toward obligations you said yes to but didn’t want; decision paralysis without an internal compass; burnout that doesn’t lift with rest; anxiety or low-grade depression that productivity hacks don’t resolve; and a growing gap between who you appear to be and who you actually are. For high-functioning professionals, this often shows up as capacity strain — running on empty while still performing well.
Should I see a therapist to help with values clarification?
Most values exploration can be done independently through reflection and journaling. However, working with a therapist is often helpful when you’ve identified your values but can’t seem to act on them, when your values conflict significantly with relationships or career, when you’re navigating major life transitions, or when the gap between values and life is causing measurable distress. A therapist won’t tell you what to value — they’ll help you see clearly what you already do, and what the gap is costing you.
About the Author
This article was written by the Real Life Counselling team. Real Life Counselling is a virtual group practice founded by Ashley Kreze, MA, RP, RCC — a Registered Psychotherapist (Ontario, CRPO) and Registered Clinical Counsellor (British Columbia, BCACC) with over seventeen years of clinical experience helping people identify their core values and live more aligned lives. Ashley also writes about capacity, leadership, and the compensatory tax at AshleyKreze.com.
Sources:
Dahlgaard-Park, S. M. (2012). Core values — the entrance to human satisfaction and commitment. Total Quality Management & Business Excellence, 23(2), 125-140.
Sagiv, L., Roccas, S., Cieciuch, J., & Schwartz, S. H. (2017). Personal values in human life. Nature Human Behaviour, 1(9), 630-639.
Schwartz, S. H. (2012). An overview of the Schwartz theory of basic values. Online Readings in Psychology and Culture, 2(1).
